I initially started my blog because I was addicted to discovering the best formulas out there – from foundation, to eyeliner, to the best skincare products for my combination, sensitive and acne-prone skin that actually last in the Dubai summer heat… and I was mostly interested in luxury and niche brands, associating them with quality and uniqueness. Somewhere along my journey I started to question my self-made definition of luxury. I had a light-bulb moment and realized that finely milled powders, long-lasting formulas that performed well and luxurious packaging did not necessarily equate to high-quality products. The missing component of my definition was the nature of the ingredients that make up these products. Thus, my quest to the ultimate beauty products is based on my alternative definition of luxury, which now includes products having clean ingredients always and green and organic when possible.
P.S: Stepping stones in my journey, old content not congruent with this new-found definition of beauty is found here.

LATEST POSTS
Ayuna Velo[x] review
If you have been around for a while, you know that Ayuna is hands down one of my favorite clean and luxury beauty brands. Velo, Ayuna’s skin care and protection love child, just got an upgrade and I was impatient to get my hands on it. Velo has gone through two iterations already and, although…
Read MoreShame and its antidote
Shame is what festers deep within us, desperately calls for our attention, but gets stuffed back in for fear of it showing…shame is the internalized beliefs telling us that we’re bad at our core, unworthy of love, attention and belonging. Shame has us feeling we do not deserve good things, that chance is the reason…
Read MoreLetting go
We need to work hard and be persistent, isn’t that what we’ve all been taught? That achieving gains and goals always requires some sort of effort and consistency? Not all gains require hustling, though. On the contrary, sometimes it is about letting go – of old ways of being, beliefs or mechanisms that do not…
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